dropbox passwords users out version just

This allowed the company to expand by a “Trojan horse” strategy of targeting users to then enter into the B2B market automatically.

college students downloading music P2P) but that due to the simplicity of the product and expansion of the internet it could rapidly grow.Īnother key element was the release of a single version for all users, targeted specifically at individuals. Regarding the target customers and its strategy of customer acquisition, he made the observation at the time, that potential users were technically adept, (e. He had also built the program to operate with some innovative technological concepts that updated only the changes and kept the main file stored locally. Quality was defined by Houston in terms of safety of the documents and information and quickness of the process. Another key element was the high quality of service that DB provided. The product worked automatically and dealt with complex operations in a simple way. To underline this aspect he asked every VC who interviewed him whether or not they were using any other product of that sort, considering that, by that time, there were some other solutions in the market already. When Houston applied to Y Combinator, what hypotheses did he hold about the key elements of Dropbox’s business model? The first key elements were the simplicity and accessibility of the product.

Dropbox passwords users out version just